Rex Trophies has been helping the Poway community recognize excellence and celebrate achievement since 1980. When it was time for an ecommerce website, they turned to me. I created version 1.0 of this site back in 2005. Back then the site served as an online catalog with an order form option. It existed that way for several years until a recent change of ownership. The new owners wanted a fresh face to better represent their character and modern printing services. In addition, the site was transitioning to an ecommerce website. It was great to hear the new company direction and I was thankful they chose me to get them there.
Branding
The rebrand focused on simplicity and establishing Rex Trophies as the best trophy shop in the area.
The original logo felt dated and didn’t convey the energy of the new ownership. We explored several directions before landing on a bold, modern mark that maintained the brand’s heritage while signaling a fresh start. The crown motif was refined to feel contemporary, and the typography was updated to project confidence and quality.
Beyond the logo, the complete rebrand extended to signage, business cards, and packaging. Consistency across all touchpoints was essential for building recognition in the local Poway community. The color palette was streamlined to feel premium yet approachable, reflecting a business that celebrates achievement for everyone from Little League teams to corporate award ceremonies.
Some early concepts.
The final logo.
Typeface
Color Palette
Icons
Website
The trophy shop website was re-imagined into a bold ecommerce presence, complete with a custom configurator. This WooCommerce website design was developed with WordPress so it’s user-friendly and secure, allowing Rex Trophies to focus on getting their customers that perfect commemorative gift.
The custom trophy configurator was a standout feature of the ecommerce build. Customers can select their base, column, and topper to visualize their trophy before ordering. This self-service tool reduced phone inquiries and gave customers the confidence to place orders directly through the site.
Since the relaunch, Rex Trophies has seen a measurable increase in online orders and a broader customer base beyond their immediate Poway market. The WooCommerce platform gives the owners full control over inventory, pricing, and promotions without needing technical assistance. The site has become a key driver of growth for the business.
A trophy configurator.
Responsive
