If we were going to transform the site into an extension of his professional legal practice, a polished and informative design was needed. One that positioned Cam as an industry expert and showcased his work. We started with a clearly defined site map to facilitate a smooth navigation. The content architecture was then worked out, using quick wireframe sketches, before transitioning into visual design. This exercise helps to strip away anything extra and focus on delivering the information users seek most.

Cam enjoys “rolling up his sleeves” and operating in the trenches. We selected an image for the homepage that gives the viewer a sense of being in the action and then styled it for maximum visual impact.

With over 30 years of experience in the industry, Cam is a knowledge expert in the field of Media and Entertainment Law. In an effort to engage his audience and share his expertise, Cam decided to write a monthly newsletter. The site was to be built with WordPress for its content management abilities. Consequently, we were able to easily integrate the website with Mailchimp — the popular email marketing platform. It was configured to monitor the website for newsletters and automatically send them out via a custom branded email. This automation allows Cam to focus on the content.

Crafting a great user experience on the web takes vision, planning and execution. We created a highly accessible site that solidifies Cam’s credibility in the legal industry. The site provides a great experience for users trying to find and compare attorneys. The site is easy to navigate, provides timely communication and works 24/7 to promote Cam’s legal practice. A responsive design approach means customers can learn about Cam anytime – any device.